The e-commerce landscape has evolved dramatically, with businesses shifting online to tap into the bottom line of the internet-driven and digital-first economy. Increasing competition means that simply existing online or running half-hearted campaigns is not enough for brands to succeed in the e-commerce landscape. They need to up their marketing game and reinvent the way they deal with and interact with their customers. The key to this transformation is AI-powered personalization.
AI-Powered Personalization: The Future of Ecommerce Growth
Artificial intelligence, more popularly known as AI, helps businesses revolutionize the way they interact with their customers and enables them to build their share of success online. This revolutionary technology allows brands to up their game by offering what customers demand: personalization.
AI has grown beyond the brains of fantasy writers and science fiction movies. Today, brands use artificial intelligence to tailor their offers, personalize experiences, and increase revenue. With the rapid adoption of AI-powered personalization, many eCommerce businesses hope to shape a brighter and more successful online future.
Also read: How is AI reinventing the ecommerce industry as we see it today?
AI-powered personalization uses machine learning, deep learning, natural language processing, etc., to personalize a brand’s marketing messages, content, products, and services. This technology reshapes the way brands interact with their customers and sets them up for more profitable customer journeys.
The power of data
Personalization, of all kinds, is inherently rooted in data. The point where AI hits home is its ability to extract, read, and draw conclusions from large volumes of data. Brands with deeper access to data can personalize with greater precision. And in doing so, they can deliver optimal customer experiences, the crux of all modern business-customer interactions.
The benefits of AI-powered personalization
AI-powered personalization has multiple use cases within the eCommerce industry. When used to its full potential, it leads to numerous benefits.
Targeted Marketing: Lower Marketing Spend, Higher Revenue
More than 40% of customers prefer targeted ads aligned with what they are looking for to facilitate the purchase process. This could be why behavioral ads are twice as effective as non-targeted ads. AI-powered digital marketing It helps marketers run more targeted brand campaigns, which ultimately helps them reduce their marketing spend and increase their revenue.
AI mines significant volumes of data and delivers better customer segmentation, which in turn helps create impactful ad campaigns based on past ad performance. Armed with this information, marketers can reduce their ad spend by deliberately avoiding ads that are nothing more than money-draining pits. In addition, AI-powered digital marketing and advertising help create and deliver content marketing pieces like blogs, advertising messages, CTAs, videos and much more.
Also read: Why is AI in digital marketing the next big thing?
Personalized product recommendations increase order value
AI-powered personalized product recommendation helps you sell more to existing customers. When your customers visit your website, the AI algorithm collects their purchasing behavior, past transactions, demographics, interests, and other similar data offering powerful network analyst. With this information, the website presents relevant and unique suggestions to the visitor, increasing their chances of buying more of what they came for.
Personal touch: excellent customer service through chatbots
Offering excellent customer service is another side of the coin. In fact, 75% of customers expect to be served in the first five minutes. AI-powered chatbots come to the rescue here. These chatbots are programmed to mimic humans and are not limited to generic, scripted, rule-based conversations. Modern AI chatbots implement NLP, sentiment analysis, and other AI techniques to understand not only the meaning but also the context, emotion, and nuance behind each query.
Also read: How GenAI is driving a new revolution of intelligent chatbots?
Optimized search leads to a better customer experience
Optimized search learns from customers’ buying behavior and previous searches to personalize search results in real time. Optimized search also implements NLP to understand the nuances of human language and display accurate results. When clients find the results they want to see; they are more likely to be happy with your service. And it’s the customer experience that we’re after, right?
headless customization
Headless personalization refers to the decoupling of the front-end and back-end of an eCommerce platform. This allows businesses to deliver personalized content across multiple channels without being constrained by the limitations of their eCommerce platform. Provides greater flexibility and control over how content is presented to the customer, improving the overall personalized customer experience.
Omnichannel eCommerce Personalization
Omnichannel personalization involves delivering a consistent and consistent personalized experience across all customer touch points, whether online, in-store, or through a mobile app. According to a Harvard Business Review report, omnichannel customers spend 4% more in-store and 10% more online than single-channel customers. This highlights the importance of a cohesive omnichannel personalization strategy.
privacy first customization
With growing concerns about data privacy, companies are shifting to a privacy-first approach to personalization. This involves collecting and using customer data in a way that respects their privacy and complies with data protection regulations. Transparency about how a brand uses customer data gives customers control over their data and can improve trust and loyalty.
Real-time website personalization
Real-time website personalization involves delivering personalized content to customers in real time based on their current behavior on the website. This can significantly improve the customer experience and lead to higher conversion rates. For example, if a customer is browsing a particular product category, you can show them personalized product recommendations for that category in real time.
personalized communications
Personalized communications means tailoring your communication strategy to each customer’s individual needs and preferences. This can include personalized email marketing campaigns, personalized social media ads, and more. According to a study by Experian, personalized emails provide 6 times higher transaction rates.
Also read: Top 10 Email Marketing Tips for Ecommerce Businesses
Promotions and tailor-made offers
Tailoring promotions and offers based on customer behavior and preferences can significantly improve the effectiveness of your marketing efforts. For example, you can offer personalized discounts to customers who have abandoned their shopping cart to encourage them to complete their purchase.
The impact of AI-powered personalization
AI-powered personalization can drive revenue growth of more than 25%. This is achieved through a combination of targeted marketing, personalized product recommendations, excellent customer service via chatbots, and optimized search results.
case study 1– We helped a Chicago-based industrial sales and distribution company deliver AI-powered personalization. The company personalized images emailed to its customers and saw increased customer satisfaction and business growth.
Case study 2: In another example, we helped a New York-based fashion brand achieve multiple business growth through personalized, AI-powered performance digital marketing solutions. The brand experienced a 40% increase in customer engagement and conversion rates.
Also read: How Performance Marketing Is A Blessing In Disguise For Businesses?
Carry
Customers these days switch loyalty based on the experiences brands offer. AI-powered personalization helps you deliver personalized services, deliver relevant content to customers, and enjoy more profitable business relationships. However, along with all its benefits, advanced AI adoption has its complexities. It can be expensive and may require training. However, these complexities may be worth the results you are likely to enjoy after successful AI implementation.
In the age of advanced AI, businesses must take advantage of AI-powered personalization to stay ahead of the eCommerce game. By doing so, they can deliver exceptional customer experiences, increase customer engagement, and drive revenue growth.
The good news is that Futurism (a trusted digital transformation partner) will be at the Internet Retailer Conference & Expo (IRCE) 2023 in Chicago to empower brands, businesses and retailers to navigate digital disruption.
Feel free to join Team Futurism at IRCE 2023 in Chicago to see how we help brands stay ahead in today’s rapidly changing digital retail lands.
Book meeting here: https://www.futurismtechnologies.com/irce-2023/
The post Leveling Up the Customer Experience: Achieving Ecommerce Personalization with AI first appeared on Futurism Technologies.