5 Reasons Your Website Traffic Is Low And You Are Losing Leads And Customers

5 Reasons Your Website Traffic Is Low And You Are Losing Leads And Customers

Websites exist for visitors to visit, but visits can mean different things to different websites.

For example, for a media site, website traffic can be a source of revenue through ads, while for an e-commerce or retail site, web traffic translates into sales. Regardless of what your site sells or offers, the influx of web traffic is undoubtedly an integral part of your digital presence.

Digitization has made all companies rethink their marketing approach and look for professionals. digital marketing services that can help fill the gap for them. Every business wants to be on the first page of search engines, which leads to website traffic. The more visitors you have, the more opportunities you have to promote your brand, build relationships, and ultimately sell your service or product successfully. That is why a sudden drop in website traffic is worrisome.

The age of the domain, the reputation of the author, the number and type of references (inbound links), the social media strategy and the content play a fundamental role here.

Here are five areas that companies often overlook.

1. Not enough consistent website visits

If your site isn’t attracting people in the first place, it will appear to be losing traffic once the initial « buzz » has worn off. The following are some common causes of poor website traffic:

  • Your website is only a few months old
  • Basic SEO mistakes
  • Lack of quality and relevant content.
  • You are not promoting your website on social media.

Search engines have improved their ability and algorithm to recognize quality content on websites. Therefore, if your content is poor and the site is of poor quality, the chances of ranking high in the search engine results pages (SERPs) and getting traffic are very low. This is the reason why most of the businesses opt for expert digital marketing services to deal with website traffic issues.

The following are some aspects that can help attract visitors to your website:

  • You must meet all SEO content requirements.
  • It must be impartial and well researched.

2. Google Algorithm Update

It is common for search engines (eg Google, Yahoo, etc.) to publish an algorithm update at regular intervals of time. For example, recent changes have included improvements that help Google better interpret queries, indexing issues, and designating all non-HTTPS sites as « not secure. » Search engines continually come up with new methods to improve user results, but they don’t always advertise what they’re going to do, or even what they’ve done.

Ensuring that your website content is kept in sync with all recent algorithm updates would help maintain consistent site traffic.

3. website not secure

To drive all website owners towards secure and encrypted connections, search engines label all non-HTTPS (also known as non-secure) websites as « Not Secure ». Although switching to HTTPS requires more effort than other ranking variables, it is well worth the effort. It helps build trust that you can build with customers by providing a secure site.

Over 50% of online consumers have little to no trust in online stores when it comes to data privacy. People will simply stop visiting a site if they find your website unsafe and believe that you are not serious about protecting their personal and financial information. This will result in a drop in site traffic.

4. Page speed

According to a Search Engine Journal survey, 70% of customers say site speed influences their purchasing decisions. Site speed and performance are something to consider if your site traffic suddenly drops. The slower your site is for visitors, the lower your search rank will be, which could lead to a drop in site traffic. Even if users find their way to your website, most of them will leave in no time.

Even if your customers continue to use your website despite its poor performance, your brand has already suffered a setback. Other issues can result in increased bounce rates and eventually a switch to your competitor’s website. This will lower your current conversion rate, making it harder to get new customers in the future. This is why businesses should hire a good digital marketing partner or service company to help with on page optimization and speed issues.

5. Mobile-first indexing

Today, search engines mainly look to the mobile version of websites to index and rank content. This is called mobile-first indexing.

Mobile-optimized websites are meant to work the same on all types of devices: desktops, tablets, laptops, and mobile devices. The only difference is that no matter what device you access the site on, it looks the same; no changes to layout, text, images, etc.

Although it is better to have both a responsive and mobile-optimized website, the key to keeping web traffic high is to make sure your website is mobile-friendly.


The goal of every website is to attract visitors through search engines, social networking sites, direct visits, etc. There are billions of internet users around the world, and as you read this, thousands of people are searching for information or interacting on social media platforms. The fact that none of them (or only a few) visit your website indicates that you are doing something wrong. This could be related to any of the reasons listed above. Our network analyst and digital marketing experts can help you generate consistent website traffic, optimize your site’s performance, and protect your site.

Futurism Technologies is a full-service digital marketing services provider helping organizations in the United States, Canada, Germany, Australia, and the United Kingdom with a variety of digital marketing needs including SEO services, PPC, social media, ORM, eCommerce marketing, marketing automation, content marketing services, and more.

To learn more about our performance-based digital marketing services, call us at +1 (732) 377-3717 either leave a note here.

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